After practically a decade of operation, JSX is all about loyalty. The semi-private airline was first launched in 2016 on a single route between Burbank, California and Harmony. Presently, the corporate operates as much as 140 public constitution flights day by day to twenty-eight locations throughout the west, south and east coast.
This gradual growth and intensive scale has led to the time to spend money on the Proprietary Loyalty program. Ben Kaufman is Senior Director of Buyer Expertise, Loyalty and Partnerships at JSX, and mentioned in an interview with Afer solely.
JSX has been engaged on growing this system since April 2024. “To make a loyalty program successful, the community must be giant sufficient to help it,” Kaufman mentioned. “We really feel like we’re in a spot the place there’s sufficient routes and plane to make it truly work.”
A easy scheme referred to as Membership JSX relies solely on spending, so there is no such thing as a loopholes or availability of awards. All passengers will obtain a 5% again as future flight credit on the ticket base fare together with seat and pet charges. Vacationers can pool rewards with as much as 5 folks, offering better flexibility when redemption. Nevertheless, flight credit will expire after 12 months.
Beforehand, JSX clients had the choice to earn miles with two main airline companion packages, United MileagePlus or JetBlue TrueBlue. Presently, vacationers have further choices at Membership JSX. (They will nonetheless select to make use of their miles within the United or JetBlue program, in the event that they like.)
“Considered one of our findings in our buyer survey was that just about 75% of people that wished that loyalty would come to JSX are companions, in comparison with their companions,” Kaufmann identified.
When US Airways referred to as on the U.S. Division of Transportation (DOT) to ban JSX and different semi-private carriers from working, the concept of public constitution jet companies was raised query, however JSX survived the problem and is now rising in popularity.
JSX is primarily operated at personal air terminals. This protects plenty of time on flyers. In reality, the true luxurious of flying a JSX is you can verify in simply 20 minutes earlier than a home flight with out coping with the lengthy check-in process, safety strains and terminal crowds. Along with the advantages of time and luxury, the service additionally affords Wi-Fi inside StarLink, providing free service on all flights since Could 2023.
Present JSX locations embody Burbank, Orange County and Oakland, California. Scottsdale, Arizona. Las Vegas, Nevada. Salt Lake Metropolis, Utah. Boulder, Colorado. Taos and Sante FE, New Mexico. Dallas and Austin, Texas. Westchester, New York. Miami and Naples, Florida. Cabo San Lucas in Mexico.
The airline operates a fleet of 48 Embraer ERJ-145 plane, every outfitted with 30 seats (positioned in a 1-2 configuration). Earlier this summer season, firm officers mentioned they have been planning to lease two turboprop plane (42-600s) that would carry as much as 30 passengers earlier than the top of 2025. The service signed a “Letter of Intent” to buy 15 new ATR plane in 2026.
Turboprop plane are usually not as quick as industrial jets, however they will promote giant scale growth of JSX, bringing concrete advantages to flying folks. “We expect this could open a brand new sort of market as a result of we are able to use these planes to enter small airports that do not have companies,” Kaufman mentioned.
Authorities have stayed with their mom precisely what cities JSX might serve subsequent, however the firm has already expanded its community this summer season with present plane. A brand new continuous service connecting Orange County, California (SNA) and Salt Lake Metropolis, Utah (SLC) started in mid-June, with flights between California’s Napa County Airport (APC), Burbank (Bar) and Orange County (SNA) starting earlier this month.
