As extra real-world information on AI’s financial impression on the job market is revealed, the image is much from clear-cut.
On one hand, you’ve firms like Duolingo asserting daring plans to turn into “AI-first,” with CEO Luis von Ahn declaring that the language studying app will “progressively cease utilizing contractors to do work that AI can deal with.”
This originated in 2024, when contractors took to Reddit to protest that they’d obtained emails about being phased out.
One commenter shared an e mail from Duolingo again then, stating, “Right here’s the ultimate e mail I acquired two weeks in the past. Simply in case you wished to see it. I labored there for 5 years. Our group had 4 core members and two of us acquired the boot. The 2 who remained will simply assessment AI content material to ensure it’s acceptable.”
As Duolingo pushes more durable to go ‘AI-first,’ in a latest observe shared with LinkedIn, von Ahn framed this as a solution to take away bottlenecks and free workers to give attention to artistic work, relatively than a plan to interchange people outright.

It’s a stance echoed by different tech leaders, resembling Shopify’s CEO Tobi Lütke, who lately informed groups that they would wish to justify new headcount by displaying “why they can not get what they need completed utilizing AI.”
The implication appears to be that if a job might be automated, it must be – with human roles shifting to higher-order work that machines can’t simply replicate.
What these ‘higher-order’ roles are stays considerably obscure and poorly outlined, nonetheless. And whether or not AI can match the standard of unique work is hotly debated. von Ahn’s observe even acknowledges {that a} ‘small hit’ on high quality is price sacrificing for the sake of pace.
Alternatively, a new paper from economists Anders Humlum and Emilie Vestergaard pours some chilly water on the notion that AI is already reworking the job market.
Analyzing information from over 25,000 staff throughout 11 “AI-exposed” occupations, like software program builders, journalists, and accountants, Humlum and Vestergaard discovered that the adoption of AI chatbots had “no vital impression on earnings or recorded hours in any occupation.”
That’s regardless of remarkably quick uptake of the expertise, with a majority of staff in uncovered fields now utilizing AI instruments commonly.
So what provides? In response to Humlum, whereas many staff are seeing time financial savings from utilizing AI, these features haven’t but translated into expanded output or greater earnings.
A number of the productiveness increase appears to be offset by new AI-related duties, like immediate engineering or output high quality management.
In different phrases, AI isn’t essentially lowering the demand for labor, at the very least up to now. It’s merely altering the character of the work. After all, it’s nonetheless early days, and Humlum is fast to notice that his findings characterize extra of an “higher sure” on the short-term impression than a prediction of how issues will play out in the long term.
Certainly, at the same time as some firms speak an enormous sport about turning into “AI-first,” the truth on the bottom is more likely to be messier and extra incremental.
Duolingo, for its half, has emphasised that its change in perspective isn’t about changing workers (clearly many will palm that off as empty company PR), however relatively supporting them with “extra coaching, mentorship, and tooling for AI.”
And whereas Shopify is placing the onus on groups to justify headcount, it hasn’t introduced any main layoffs tied to automation.
So, the place does that depart us? In a phrase: unsure.
It’s clear that AI is poised to be a vastly disruptive pressure within the office. However the path from potential to large-scale impression is unlikely to be a straight line.